2022年bec中级阅读试题答案大全
为了方便同学们的BEC商务英语学习，学习啦为大家准备了2020年BEC中级阅读理解模拟题及答案，供大家阅读参考，希望以下内容能够为同学们的BEC商务英语考试提供帮助。更多有关BEC商务英语考试的内容，尽在学习啦!
2020年bec中级阅读试题答案大全
BEC中级阅读理解模拟题1
1 SunTours runs a risk by selling similar holidays to customers in different income brackets.
2 It is worth offering holidays at a discount to increase the number of bookings.
3 SunTours needs to reflect on its marketing methods if it wants to boost repeat custom.
4 It would be a good idea to sell holidays to locations which other promoters have ignored.
5 SunTours has been disadvantaged by its approach in the past.
6 In certain locations, SunTours may be able to negotiate more favourable contracts.
7 There is an alternative to discount holidays that would be more satisfactory for SunTours' customers.
Four market experts offer advice to SunTours, the middle-market tour operator
A Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B Steven Worrel
Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.
四个专家分别对一个度假公司的发展给出了自己的意见。怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。题目信息稍微有些隐晦。话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。
第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的，而且不是特别的对应。答案是B段开头的一段话。说该不该将多余的假期打折，是一个有争议的点。这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。注重预算的(budget-conscious)和更富裕的(more affluent customers)是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。
第二题，说值得提供打折假期来增加预定的数量。答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。
第三题，如果想要增加回头客，SunTours需要反思它的市场策略。答案在D段，需要提炼：the company should consider that brochure mailings。They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boost repeat customer，前面的consider brochure mailings是具体说明如何思考市场策略(reflect on marketing methods)
第四题，说卖其他开发者忽略的地方的假期将会是一个不错的点子。答案是B段的这么一句：SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。计划出售先前没被开发的地方的更高利润的假期，在那里供不应求。Unmarketed destination也就是other promoters have ignored。在供不应求的地方做生意，但是是a good idea。
BEC中级阅读理解模拟题2
Get better at keyboarding
0 There is a simple way to work more efficiently: improve your keyboard
00 skills by learning to touch keyboard them. If you are one of the vast majority
34 of some people who keyboard with two or four fingers, you may believe that
35 you are reasonably efficient. But the average person seldom achieves more
36 than twelve words by a minute when using this method, while touch keyboarding
37 can achieve up to 120 words, if enabling you to work almost as quickly
38 as you can think. Whatever position you hold in your company, you are
39 probably given responsible for answering emails or generating documents, and it
40 is quite likely that you spend too much time doing this. Stop and consider how
41 far much more you could do in a day as a result of touch keyboarding. You would
42 be able to create such a document faster than you can write and as
43 quickly as you can think and free up time to be more than creative. Moreover,
44 you would save up the cost of a full-time secretary, and no longer have to
45 wait for your documents to be created and either then have to return them for correction.
《Get better at keyboarding》，keyboarding是键盘输入的意思。文章是在讲怎么提高键盘输入的效率。
34题，the vast majority of people，一大部分人，some插进来是多余的，意思重复
35题，正确的
36题，一分钟十二个字，正确的表述是twelve words a minute，介词by是多余的
37题，分词作伴随状语，直接用enabing，if是多余的，而且这里也没有如果的意思
38题，正确的
39题，be responsible for固定搭配，如果要用given，后面得用responsibility。去掉given
40题，正确的
41题，consider how much more you could do in a day，考虑你一天可以多干多少事。How far是形容有多远，在这里意思不对，用法也不对。
42题，create a document，创造一个文档，整个句子的意思是创造一个文档的速度比你自己写还要快。没有特殊指代某一个文档的意思，去掉such。
43题，more creative，更有创造性了，more than是不仅仅是的意思，后面一般接名词而不是形容词，所以去掉than。
44题，save在这里表示节省成本的意思，及物动词，不用up
45题，either一般是用在句末，而且这里没有表示“也。。。”的意思，有then就够了。所以去掉either。
BEC中级阅读理解模拟题3
Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respond to automatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important. The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route. For
41 example, although a consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact, having the wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
《Consumer Behaviour》，消费者行为。文章分析了一些影响消费者行为的因素。
34题，evaluate是及物动词，后面直接接宾语。evaluate the alternatives，评估替代的选择。with多余。
35题，正确的
36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。
37题，正确的
38题，这里并没有因果关系。完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。so是多余的。
39题，separate decision是和前面的single decision相对应说的，并没有特别指代，所以代词these在这里是多余的。
40题，change their minds，改变他们的注意，about多余。
41题，这个句子并没有转折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的。
42题，从上面的完整句子可以看出，已经有了谓语is，having是多余的。
43题，正确的。
44题，too是副词，后面不能跟着来修饰名词，只能是too positive。而从这里的句子的意思来看，是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。
45题，that引导从句。而这个句子主谓宾很齐全，that前面是主语，affect是谓语，后面是宾语，不是从句，所以that多余。
BEC中级阅读理解模拟题4
Promise of Jobs with Telephone Banking Centre
An ￡80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.
The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.
Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology.
The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'
Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33), it seems likely that this new centre will be another success story.
19.A facility B plant C function Dsituation
20.Aassisted B invested C funded D paid
21.Aconsisting B engaging C containing Dinvolving
22.Aventure B teamwork C enterprise D collaboration
23.A benefit B improve C grow D advance
24.Ainclusive B uniform C extensive D universal
25.Ahelp B contribute C provide D combine
26.Afacts B reasons C data D evidence
27.Aacquire B gain C attract D win
28.Anecessitate B ease C supportD enable
29.A reorganisation B reassignment C relocation D replacement
30.A announcement B publication C notice D acknowledgement
31.A method B step Cpoint D action
32.A achieved B taken C drawn D earned
33.Amind B regard C account D note
这篇文章主要讲的是一个大型的电话银行中心可能带来的就业前景。
19题，首先排除C、D，因为此处应该填入一个动词，用来指代即将于下个八月完全运作的telephone banking centre。plant是指(工业用的)大型机器、设备，所以此处应该选择facility，设施。
20题，指这个centre是让两个公司联合赞助的。assist后接with，invest后接in，paid意思不对，不是一般付款而是提供资金，所以是fund。
21题，此处的动词是用来表明这个联合赞助所涉及到的两方。consist后需要of，engage意思不对，contain一般用来表示整体包含某个部分，这个空格前后并不是包含关系。involve，涉及到，用法对意思也对。
22题，in collaboration with 固定用法，合作
23题，benifit from 从。。。中获益。
24题和25题，这个句子翻译过来就是新中心将广泛利用创新型商业程序。这种程序有利于对我们珍贵的客户提供改进的服务和经验。理解句子含义，不难选出答案。
26和27题，作为一个整体进行考虑。吸引了投资所以增加了就业机会。26题，B、C首先可以排除，这个空的意思是新的工作是吸引投资所做努力的证明，从意思上讲，应选evidence。27题，attractinvestment吸引投资，是商英里非常地道的表达。其他几个从汉语意思上貌似都说的通，但不是地道的英语表达。
28题，enable to使某人能够。
29题，relocation改变位置，办公室搬迁。意思是促使我们将爱丁堡“推销”给考虑在苏格兰重置办公室的公司。
30题，这个题目要想填对需要费一番心思，从整体上看这个空。整篇文章讲的是一个电话银行中心要开在苏格兰了。这个消息一经宣布，引发了各方的猜想，觉得可以创造就业机会，带动当地经济的发展。而这一段整个就是当地议会的表态，这一空的前面就是议会官员说的话。所以30空和31空是最后的总结，说今天的宣布就是最近的为了创造高质量工作所采取的举措。理解了意思，30空填announcement，31题填step。
32题，为自己挣一个好的名声。用earn，固定用法。
33题，take into account，固定用法，考虑到
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