雅思写作范文素材：advertisement
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雅思写作高分范文之是否应禁止广告范文
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
雅思写作大作文范文之儿童观看广告
雅思写作真题范文：There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.(有许多针对儿童的广告，如零食、玩具和其他商品。家长们认为孩子们处于压力之下。广告商声称广告提供有用的信息。讨论两种观点并给出你自己的观点。
雅思写作大作文题目讲解
此次大作文考察的为广告类话题，也是一道老题目。题目中提出了对立双方：父母认为孩子们比较受广告影响，从而产生一定压力;广告商则认为广告本身能够提供大量有用信息。
雅思写作大作文参考范文
随着儿童成长为广告业的目标群体，产生了一系列针对这些广告的广告，引起了社会的一些争议。
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.
雅思考试大作文范文:广告与媒体的问题
雅思大作文题目：广告与媒体的问题
雅思大作文范文：
Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.
In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.
In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.
From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.
雅思写作语言素材积累：广告类
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购买商品是因为需要，广告没有作用，仅仅是娱乐，是否认同?
点评： no more than = only adv 仅仅
相关提问：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
点评：分析广告的弊端以及提出解决策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用，不是社会需求，是否认同?
点评：广告话题最难的提问角度，写作思路为让步反驳：广告为何不是提高产品销量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 广告应不应该被废除?
点评：让步反驳写法，谈及广告的利好，不能因噎废食。
综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响和解决策略。
薛鹏思路拓展：
广告的利好：
1. 广告的教育性： 公益广告扮演了教育者的角色，例如，希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。
2. 广告的信息性：广告是人们获得信息的渠道以及源泉。例如，电视购物广告为人们购买心仪商品提供了便利。
3. 广告的娱乐性：广告是传媒的一种形式，通常具有幽默性，因此，有趣的广告可以博人一笑，增加生活乐趣，例如苹果手机的广告。
广告的弊端：
1. 非法广告以及虚假广告危害消费者的利益。例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。
3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染环境，浪费行人时间。
解决广告的弊端：
1. 政府对于非法广告加强监管。
2. 广告明星增强守法意识，理性代言。
3. 消费者增强自我保护意识，理性消费。
薛鹏原创语料库：(同时写作口语卡片：一则广告)
基本语料库：
1. advertisement = advertising n 广告
2. TV commercial n 电视广告
3. public-service ads = public –interest ads n 公益广告
4. advertisement campaign n 广告宣传
5. wise consumers = wise buyers n理性的消费者
6. censorship of ads n广告审查
7. wise buying n 理性消费
8. ads produced by super stars n明星做的广告
9. makeup ads n化妆品广告
10. medicine ads n药品广告
谈及广告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我们不能忽视广告在生活中的作用。
2. witty slogan 智慧的宣传语
3. eye-catching pictures n 精美的图片
4. exert a subtle influence on v对于 …… 有微妙的影响
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 给消费者带来便利
8. …… serve the function of entertainment v 有娱乐功能
9. promote the sales of the relevant products v 提高相关产品的销量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的产业，可以解决就业以及促进相关产业的繁荣例如……
谈及广告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品。
3. fake and illegal ads n虚假的非法的广告
4. …… are full of flowery phrases and empty promises …… 充满了花哨的宣传语以及空洞的承诺。
5. buy goods without consideration = purchase goods impulsively v冲动购物
6. endanger the consumers’ interests v 威胁到消费者的利益
7. impose much pressure upon consumers economically v 增加消费者的经济负担。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响
9. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童
点评：illiterate = poorly educated adj 没有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消费者
如何解决广告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加强对于非法广告和虚假广告的审查力度
2. Consumers could be away from those detrimental ads. 消费者可以远离有害广告的影响。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 广告明星应该增强守法意识以及承担更多的社会责任
4. foster rational consumption habit v培养理性的消费习惯
5. collect some information of other consumers before buying a product v 在买商品前收集一些信息
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