经典哲理性语句的英文翻译(2)

　　13.死亡教会人一切，如同考试之后公布的结果??虽然恍然大悟，但为时晚矣!

　　Like the outcome after an exam, death makes us aware of anything, That is, it’s too late to take a tumble.

　　14.你出生的时候，你哭着，周围的人笑着;你逝去的时候，你笑着，而周围的人在哭!

　　When you were born, you’re crying but lookers-on were smiling. When you are passing away, you’re smiling but lookers-on are crying.

　　15.男人在结婚前觉得适合自己的女人很少，结婚后觉得适合自己的女人很多

　　Man might think that few women fit him before his marriage, and contrarily when they get married.

　　16.于千万人之中，遇见你所遇见的人;于千万年之中，时间的无涯荒野里，没有早一步，也没有晚一步，刚巧赶上了

　　Among thousands of people, you meet those you’ve met. Through thousands of years, with the boundlessness7 of time, you happen to meet them, neither earlier nor a bit too late.

　　17.每个人都有潜在的能量，只是很容易:被习惯所掩盖，被时间所迷离,被惰性所消磨.

　　Everyone has his inherent ability( power or capacity?) which is easily concealed8 by habbits, blurred9 by time, and eroded10 by laziness( or inertia11?).

　　18.人生短短几十年，不要给自己留下了什么遗憾，想笑就笑，想哭就哭，该爱的时候就去爱，无谓压抑自己

　　Be sure that you have never had any regrets in your life which only lasts for a few decades. Laugh or cry as you like, and it‘s meaningless to oppress yourself.

　　19.《和平年代》里的话：当幻想和现实面对时，总是很痛苦的。要么你被痛苦击倒，要么你把痛苦踩在脚下

　　While our dream is confronted with the reality, you always feel painful. Just trample12 on the pain, or you‘ll be beat down by it.

　　20.真正的爱情是不讲究热闹不讲究排场不讲究繁华更不讲究嚎头的

　　A true love is what doesn‘t strive for busyness, for extravagance, for luxury, and moreover for hokum.

　　21.生命中，不断地有人离开或进入。于是，看见的，看不见了;记住的，遗忘了。生命中，不断地有得到和失落。于是，看不见的，看见了;遗忘的，记住了。 然而，看不见的，是不是就等于不存在?记住的，是不是永远不会消失?

　　There is someone that is coming or passing away in your life around the clock, so you may lose sight of those seen, and forget those remembered. There is gain and loss in your life, so you may catch sight of those unseen, and remember those forgotten. Nevertheless, doesn‘t the unseen exist for sure? Will the remembered remain for ever?

　　22.我们确实活得艰难，一要承受种.种外部的压力，更要面对自己内心的困惑。在苦苦挣扎中，如果有人向你投以理解的目光，你会感到一种生命的暖意，或许仅有短暂的一瞥，就足以使我感奋不已。

　　It‘s true that we have been leading a difficult life, for we need not only to be under various external pressures, but also to be in the face of internal perplexities.You would be affected13 by the warmth of life if someone gives you a understanding look during your bitter struggle.Even a mere14 glance would make you moved and inpired.

　　23.我不去想是否能够成功,既然选择了远方,便只顾风雨兼程;我不去想,身后会不会袭来寒风冷雨,既然目标是地平线,留给世界的只能是背影.

　　I wouldn‘t care success or failure, for I will only struggle ahead as long as I have been destined15 to the distance. I wouldn‘t care the difficulties around, for what I can leave on the earth is only their view of my back since I have been marching toward the horizontal.

　　24.后悔是一种耗费精神的情绪.后悔是比损失更大的损失,比错误更大的错误.所以不要后悔

　　Pentinece is something that enervates16 our spirit, causing a greater loss than loss itself and making a bigger mistake than mistake itself, so never regret.

　　扩展：广告宣传活动商务英语词汇

　　英：

　　Advertising1 is a paid-form of presentation or promotion2 of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.

　　When setting up an advertising campaign, you must make a choice on:

　　Form

　　National: advertising a copyrighted product or service across the national

　　footprint. Identifies brand name and emphasizes national presence.

　　Retail3: advertising by outlet4 emphasizing image and variety.

　　Direct： advertising directly to customers to avoid middlemen and

　　response: delivery costs.

　　Advocacy: public communication that uses a perspective on a recognized

　　controversial issue.

　　Style

　　Humorous: light-hearted.

　　Comparative: compares one product to another, highlighting strengths and

　　benefits over a competing product.

　　Emotional: creates a mood, arouses feelings, tries to meet psychological needs.

　　Lifestyle: associates brand/product/service with the way people live and work.

　　Testimonial: affidavit5 of support by a customer or celebrity6.

　　Reason why: touts7 the benefit and necessity of a product to avoid adverse8

　　situations.

　　Slice of life: typically focuses on an average family and everyday or common setting.

　　Media

　　Television: most expensive, audio-visual impact, reaches a mass audience,

　　easily and effectively targeted based on well-known viewer

　　demographics.

　　Newspaper: most widely used medium, rapid and flexible coverage9, ads easily

　　changed, less expensive than television. Short attention span,

　　poor reproduction quality, usually no color, not easily targeted.

　　Direct mail: less expensive than TV or newspaper but higher advance costs,

　　audience easily selected, demographics of percentage of serious

　　recipients10 can be predicted in advance.

　　Radio: fairly inexpensive, mass audience, audiences are largely segmented

　　and easily targeted. Only audio, brevity doesn’t allow for educating

　　viewers about complex products, audience less attentive11.

　　Magazine: relatively12 inexpensive, huge variety provides a high level of market

　　segmentation, lots of space for detailed product information,

　　excellent graphical reproduction, long life span, repeat exposure to

　　multiple readers. Not quickly modifiable, long lead time before

　　printing, no guarantee of placement within the magazine.

　　Outdoor: inexpensive, little competition for customer attention, high repeat

　　exposure. Limited information, little control over target audience.

　　Internet: potential mass audience, but no control and little targeting capability14.

　　Difficult to control reader’s attention, some delivery problems.