早期的风投为投资公司增值的3个方式

　　随着投资者的资本投入不断创造新记录，寻求现金的创业者和执行官这些天不需要太辛苦的找钱了。但是切记，不是所有的美元投资都生而平等。正确的投资者以很多方式为他们的资产管理公司增值，在有利于创业者的情况下寻求初创者成功的长期机会。下面是小编为您收集整理的早期的风投为投资公司增值的3个方式，供大家参考!

　　早期的风投为投资公司增值的3个方式

　　这里有早期的投资者给他们的资产管理公司带来效益的三种不同方式。

　　Experience and expertise

　　经验与专业

　　Experience is one of the critical ingredients an investor brings to the party. Often, as founders themselves, they've walked in the entrepreneur's shoes and have faced the same challenges before. Alternatively, they're career investors who've seen a boatload of portfolio companies jump over the same obstacles.

　　经验是一个投资者带给组织最重要的组成部分。通常，创始人自身，站在企业家的角度并且以前已经面对相同的挑战。或者，他们是已经看到一打资产管理公司迈过这些坎的有经验的投资者。

　　Either way, they've seen many of these movies before. Take advantage of their pattern recognition and eagle-eye view on your industry landscape to get insights into where things are headed and what competitors and other startups in your field might be working on. It's your job to find the investor with the right expertise and lean on it heavily.

　　另一种方式，是他们以前已经看到这种场景很多次了。利用他们对你行业的模式识别和鹰眼观察来洞察事情的走向以及你所在领域的竞争者和其他初创者在干什么。寻找到有正确专业技能的投资者并多多依靠他们。

　　Expertise is worthless without availability, however. While a potential investor may have helped build Facebook from 1 million to 2 billion users, how available will that expertise be to you? An unavailable superstar is just a check in the bank or a name on the cap table. An investor with too many portfolio companies can also be a red flag, as their attention will be spread thin. The right investors not only invest their dollars, but also their time and expertise.

　　然而，没有可能性，专业性是没用的。当一个潜在的投资者能帮助Facebook从一百万增长到二十亿用户，那项专业性怎么能到你这?不能利用的超级明星只是银行里的一张支票或者市值表里的一个名字。与许多资产管理公司有关联的一个投资者也会亮红灯，因为他们的注意力被摊薄了。正确的投资者不止投资金钱，也包括他们的时间和专业性。

　　Important caveat: Not every founder needs a VC to take a hands-on approach. For rocketship startups, the best way for VCs to add value is often just to write a check and get out of the way.

　　重要警告：不是每个创始人都需要天使投资来采取一个动手实践的办法。对一个太空船的初创者，天使投资增值的最好方式是常常只是写个支票并离开。

　　Company building

　　公司建设

　　Expertise is great, but ultimately a business that doesn't hire good people and grow revenue is not going to be successful. The right investors can help you with the day-to-day drudgery of building a company.

　　专业性是非常好的，但最终一项生意不雇佣好人才实现收益是不会走向成功的。正确的投资者能够帮助你在日复一日的乏味工作里建设一个公司。

　　When an investor comes on board, their network should become your network. They should introduce you to potential exec hires or connect you to business development leads. As part of an investor's diligence, they may call potential customers that they can connect you to during their process, adding value regardless of whether an investment comes through. The right investors also raise the profile of their portfolio companies through press connections or inside access to events through speaker slots or free passes.

　　当一个投资者进入董事会，他们的网络应该成为你的网络。他们应该将你介绍给潜在的管理者雇员或者将你与商务开发领袖联系起来。

　　Don't be afraid to regularly ask your investors for help. VCs aren't passive bankers –they're network-rich former entrepreneurs or industry folks who invested precisely because they felt that their unique backgrounds allowed them to give you a competitive advantage. They have skin in the game and your success is their success.

　　不要担心一直需要你的投资者帮忙。天使基金不会消极对待精确投资的银行家-他们是网络-富裕的前企业家们或者行业同仁，因为他们感到独特的背景将会使他们给你一个竞争优势。他们共担风险，你的成功也就是他们的成功。

　　Future financing and exits

　　未来财务与离开

　　Part of your startup's journey is to grow in revenue and valuation, raising steadily more and more money from different kinds of investors. The right investor will add value by helping you complete your next round of fundraising by connecting you to their VC community network. If you happen to be the belle of the ball and spoiled for choice among investors at the next stage, your current investor can provide insights into your options.

　　你的初创旅程的一部分就是扩大财政收入和价值，稳定提高从不同类型的投资者中获利金额。正确的投资者将会通过把你融入他们的天使社区里来帮助你完成下一轮融资实现增值。如果你碰巧是舞会上的美女，并且在下一阶段被投资者们的选择宠坏了，现在的投资者可能会对你的选择提供深入洞察。

　　Finally, investors can help you decide when and how to exit your company. They have either exited their own companies or helped their portfolio companies do the same, so they are well equipped to help you reach a successful outcome. They can intro you to the right corp dev people and provide strategic advice as conversations progress. When conversations progress far along enough, they can help you sift through matters of culture fit, post merger integration, value capture in an earn-out deal, and of course, deal terms and price.

　　最后，投资者能帮助你决定什么时候以及如何离开公司。他们或者是离开了自己的公司或者帮助他们的资产管理公司做了同样的事，所以他们已经被武装好来帮助你达到成功的结果。他们能够给你介绍合适的公司开发人员，并提供策略性的建议作为谈话进程。当谈话进程足够远，他们在一项盈利能力支付交易中，当然是交易条款和价格，能帮助你筛选出切合的文化事件、并购整合和价值获取。

　　Get a full-time cheerleader

　　找一个全职的拉拉队长

　　Investors add value in two primary ways: their internal attributes and their external resources. Internal attributes are the expertise they bring and the willingness and availability they have to share it with you. External resources refer to the network they can deploy on your behalf, whether it's a megaphone in the press or a whisper in the ear of the right corp dev exec. The best early-stage investors add value on both sides of the coin.

　　投资者通过两个主要方式增值：内部特征及外部资源。内部特征是他们带过来的专业性以及愿意并能够与你分享。外部资源是他们能代表你开发的资源，无论是在发布会的一个扩音喇叭或者是在合适的公司首席的耳朵旁的一次低语。最好的早期投资者在这两个方面都增值。

　　Ultimately, you want a true consigliere that you can call day or night to ask for advice, not just someone who reports for duty at board meetings. Running a company is a 24/7 endeavor – investing in one shouldn't be the domain of part-time cheerleaders who only chime in once a quarter.

　　最后，你需要一个真正的军师，不仅仅是在董事会会议中有报告职责的一些人，以便无论白天黑夜都能寻求到建议。运营一个公司是24/7的折磨，投资一个公司也不是兼职，也不是只有1/4的时间鸣笛的拉拉队长领域。

　　个人理财入门手册：你需要先做到这5步

　　Learning to set investment goals is one of the most important things you can do as a new investor because it helps you keep track of where you have been, where you are, and where you are going as it pertains to your personal finances and your journey to financial independence.

　　作为一名投资新手，学会设定投资目标是你能做的最重要的事情之一，因为这有助于你追踪去过哪里、现在在哪里以及将来会去哪里，这关系到你的个人财务状况和你通往财务自由之旅。

　　Here are the first 5 questions you need to ask yourself when setting investment goals for financial independence.

　　以下是在设定财务独立性的投资目标时你首先需要问自己的5个问题：

　　1.What is “your number”?

　　“你的数字”是多少?

　　In order to reach financial independence from your portfolio, how much monthly passive income would it require if you were to withdraw no more than 3 percent to 4 percent of the principal value each year?

　　为了从你的投资组合中实现财务独立，如果你每年提取不超过本金价值的3 %到4 %，每月需要多少被动收入?

　　That is the amount of money it would take if you wanted to live off your capital without having to sell your time to someone else while enjoying your desired standard of living.

　　这就是如果你想要靠自己的资本生活，而且是在没有把时间卖给别人的同时享受你想要的生活水平时所需要的金额。

　　2. What is your risk tolerance?

　　你的风险承受能力如何?

　　No matter how successful you are or how much money you amass, some people are wired in a way that fluctuations in their portfolio’s market value leads to enormous levels of emotional misery. [/en

　　无论多么成功或积攒了多少钱，有些人总会因为他们投资组合市场价值的波动而导致巨大的情绪痛苦。

　　[en]They’d rather end up with less money in the future, and enjoy a lower rate of compounding, but have a smoother ride.

　　他们宁愿将来少赚一点钱，享受更低的复利率，但是生活更平稳。

　　Learning to be honest with yourself about where you fall on that spectrum is a big part of fiscal maturity. For example, though it can put you at a significant disadvantage under most circumstances, you don’t have to own stocks to build wealth.

　　学会诚实地面对自己的处境是财务成熟的重要组成部分。例如，虽然在大多数情况下，低风险的理财方式可能使你处于明显的劣势，但你不必因为通过持有股票来积累财富而胆战心惊。

　　3.How do your moral and ethical values influence your portfolio management strategy?

　　你的道德和伦理价值观如何影响你的投资组合管理战略?

　　Do you plan on spending all of your capital during your lifetime or do you desire to leave behind a financial legacy for your heirs and beneficiaries?

　　你是打算在有生之年花掉所有的财产，还是想为你的继承人和受益人留下一笔遗产?

　　If you spend through your capital, it means you’ll be able to enjoy a higher withdrawal rate than you could support otherwise.

　　如果你把你所有的资金都用在理财上，这意味着你可以享受比你能所需的更高的提现率。

　　If you don’t, you’ll get to take a small cut of the stream of passive income from your holdings but the principal should grow over time, provided it is prudently managed, serving as what effectively amounts to an endowment.

　　如果不这么做，你可以从所持有的被动收入中抽取一小部分，但是只要管理得当，本金应该随着时间增长，也可以用来作为有效的养老金。

　　4. Will you limit your investments to your home country or expand globally?

　　你会把投资限制在国内，还是在扩大至全球?

　　Despite the uptick in nationalism that has occurred beginning in the year 2016, the forces of globalization are real, they are powerful, and they mean than anyone with access to a brokerage account can become an owner of firms throughout the world.

　　尽管从2016年开始，民族主义有所上升，但全球化的力量是真实而强大的，这意味着任何拥有经纪账户的人都能成为全世界公司的所有者。

　　You can be a teacher in California and watch money come in from your holdings in Canada and France.

　　你可以在加利福尼亚当一名教师，看着钱从你加拿大和法国的股份中入账。

　　While this introduces additional risks of permanent capital loss, as well as other risks such as currency risk and political risk, it also offers greater diversification and potential exposure to market performance that may turn out to be better on a risk-adjusted basis than that which would have been available from a domestic portfolio alone.

　　虽然这可能会引起永久性资本损失的额外风险，以及货币、政治等其他方面的风险，但它也提供了更大的多样化以及潜在的市场表现，如此一来，在风险调整基础上可能就比单独投资于国内要好。

　　5.What is motivating you to achieve financial independence?

　　是什么促使你实现财务独立?

　　While some people are natural savers—they tend to accumulate without really needing a reason to do so as they live below their means and don’t really know what to do with the difference—most people are driven by some primary or secondary motivation that causes them to pile up capital.

　　有些人是天生的储蓄者——他们往往不需要任何理由就能积累起财富来，因为他们的生活绰绰有余，他们也不知道该如何处理这种差异。但是大多数人都是在一些主要或次要动机的驱使下而积累了大量资本。

　　It is extraordinarily important that you look within yourself and honestly answer the question, “Why?”.

　　重要的是，你要审视自己并诚实地回答这个问题：“为什么?”。

　　Why are you compelled to save?

　　你为什么必须要存钱?

　　What makes you want to invest rather than spending or donating the money that is flowing through your hands?

　　是什么让你想投资，而不是花掉或捐出你手中的钱?

　　Often, by getting to the heart of that question, you can better design your portfolio to achieve whatever it is you are really pursuing.

　　通常，通过深入了解问题的核心，你就可以更好地设计你的投资组合，以实现你真正追求的目标。