雅思写作广告类范文集锦
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雅思写作大作文高分范文：广告影响生活
Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思写作题目讲解：
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
雅思写作范文：
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
人们受广告影响的程度可以用流行消费品的高销量来衡量，其中许多是不必要的或完全无用的。主要是通过媒体，产品和服务上的广告能以半真半假的方式渗透到公众的思想中。在许多情况下，消费者变得如此贪婪，以至于他们不仅购买了他们真正不需要的东西，而且还花了他们没有的钱。
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
尽管广告给了人们作为消费者的机会，但实际上大多数广告都倾向于让他们渴望一些毫无价值的东西。在这种情况下，很容易把人们的需要变成贪婪。所以，他们总是被鼓励去想要的东西——想要这个，想要那个。这种人的行为受到来自各个方面的媒体的困扰：广播、电视和网络，更不用说报纸和杂志等印刷品。很明显，很多“冲动”的买家都相信，新产品或新服务能改变他们的生活。尽管自由市场经济带来了种.种好处，但不可靠的广告所带来的影响尤其负面，因为广告的力量并不能反映出产品和服务被出售的社会的真实需求。
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
更糟糕的是，许多消费者被说服去浪费他们没有的钱。在广告的包围下，人们在收入和支出之间做出平衡的行为是不明智的。似乎对经济有益的事情开始变得适得其反，因为广告误导消费者，使他们深陷商业债务，而他们可能无法在适当的时候支付这些债务。因此，广告非但不能改善人们的生活，反而会被认为是现代社会的“必要之恶”。此外，随着制造业和服务公司竞相在市场上占有更大的份额，我们几乎不可能指望媒体减少不诚实广告的数量。此外，当涉及到赚钱时，公司和媒体都是同一种宗教。
雅思写作大作文高分范文：广告刺激消费
雅思写作题目讲解：
老题。广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。
雅思写作范文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.
你同意或不同意下列说法?广告通常鼓励消费者购买产品或服务的数量而不是促进其质量。给你的答案的原因,包括任何的例子从你自己的知识或经验。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
广告是贸易的生命，因为供应商想要大量销售商品;然而，每一个广告的成功或失败最终都取决于产品或服务的质量。人们可能会说，糟糕的投资是为了质量而不是质量，而没有意识到消费者对他们的钱包越来越小心，尤其是在当前经济不景气的情况下。虽然质量听起来很难定义，但你知道这是质量而不是数量。
The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.
广告中最伟大的成就是可信的，没有比产品本身更可信的东西了。所以,最强大的元素在广告是真相,不撒谎的一半。例如，一个巨大的广告宣传活动会让劣质产品更快地失败，因为它肯定会让更多的人知道它是坏的。相比之下，良好的广告不仅能传播信息，还能通过信念和欲望渗透到公众的头脑中。这意味着质量是不言而喻的，每一个广告都应该被看作是一个复杂的标志，也就是品牌形象。这可能是为什么Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.
口碑是最好的媒介。简而言之，在任何试图通过广告促进销售的努力之前，供应商总是要提高质量。
尽管广告是最有效的鼓励大众消费的方式，特别是当商品价格低廉且毫无价值时，低价格的甜味被遗忘很久之后，人们就会记住劣质的劣质产品。在某种程度上，质量就像烹饪一样，你不能假装好的质量，就像你可以假装一顿美餐一样。因此,在产品质量并不是供应商的投入;更确切地说，这是客户得到的，并且愿意为之付费的。也就是说，产品的质量不高，因为它很难制作，而且在广告上花了很多钱。最好是认为顾客只支付使用的是什么和合适的价格给他们巨大的价值。可以预期,增加流行消费的广告策略是可能导致无能,因为产品本身构成了质量。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
总之，仅仅因为质量比数量更重要，这并不意味着广告在影响公众思想方面起不到决定性的作用。重点是，消费者现在在消费行为上变得更加谨慎，因此不再像以前那样，变得像以前那样，变得像以前那样，变得更加谨慎和有质量。在所有的事件中，供应商都应该继续投资于广告他们的高质量产品，因为如果他们停止做广告来省钱，那就像停止计时以节省时间一样愚蠢。
雅思写作大作文高分范文：广告对儿童的影响
Television advertisement aimed at children. What effects of this on children? Should TV advertisement be controlled?
题目讲解
审题要点：
关键词television advertising
主要从两个方面完成此文章
1.电视广告的影响
2.是否应该控制电视广告
参考思路：
Para 1 开头段引入
Para 2 影响
1) 生理：长时间专注屏幕造成视力下降
2) 心理：一些偏商业的广告会促使孩子购买一些不必要的零食或者玩具，形成不良饮食或生活习惯;另外，广告中出现的一些负面信息一定程度上影响孩子身心健康
Para 3： 电视广告是否应该被控制取决于这类广告的积极或者消极性质
1) 一些具有教育意义的广告应该被鼓励
2) 而另外一些有可能会导致盲目消费的广告就应该被控制
Para 4 结尾段总结
雅思写作大作文范文
Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.
目前，关于儿童是否应该被电视广告所吸引的争论已经引起了公众的关注。根据讨论，这篇文章倾向于关注它可能对小孩造成的影响，并指出对它是否应该受到限制的看法。
The first concern should be the influence it may exert on the younger generation. This, to a large extent is due to both physical and mental effects. On the one hand, companies always post some images as well as flashes on screens for the sake of attracting children, and thus long-time exposure to those colorful pictures may cause damages to their eyesight. On the other hand, profit-oriented advertising stimulates the eagerness for children to purchase some unnecessary commodities such as junk food and toys, which contributes to the development of their unhealthy diet or living habits. Besides, negative information such as violence or pornography may find their way in television advertising, which to some extent may leave a negative impression on the youth.
第一个问题应该是它对年轻一代的影响。这在很大程度上是由于生理和心理上的影响。一方面，为了吸引孩子，公司总是发布一些图片和屏幕上的闪光，因此长期接触这些彩色图片可能会对他们的视力造成损害。另一方面，以利润为导向的广告会刺激儿童购买垃圾食品和玩具等不必要的商品，从而导致他们不健康的饮食或生活习惯的发展。此外，暴力或色情等负面信息可能会在电视广告中出现，在某种程度上可能会给青少年留下负面印象。
However, in terms of the issue whether TV commercials for children should be less adopted, the answer depends on the influence it may impose on children. For those that provide little children with a large amount of useful information, limitation should not be taken into consideration. This is due to the fact that those ads about educational events can develop children’s cognitive abilities, artistic creativity pt active lifestyle. Nevertheless, to another concern, for these advertisement that cause wasteful consumption, they should be regulated by the government, since those may leas to a long-term effect on the rates of children’s diet-related disease, such as obesity and high-blood pressure.
然而，就这个问题而言，儿童电视广告是否应该被采纳，答案取决于它可能对儿童施加的影响。对于那些为孩子提供大量有用信息的人，不应考虑限制。这是由于这些关于教育事件的广告可以培养孩子的认知能力，艺术创造性的生活方式。然而，另一个令人担忧的问题是，这些广告导致了浪费的消费，它们应该受到政府的监管，因为这些广告可能会对儿童饮食相关疾病的发病率产生长期影响，比如肥胖和高血压。
In a nutshell, the impacts that television commercials exert on the younger generation should be analyzed both physically and mentally. Individually, laws or regulation only need to be imposed on those which contain negative information.
概括地说，电视广告对年轻一代的影响应该在生理和心理上进行分析。单独来说，法律或法规只需要对包含负面信息的人施加影响。
雅思写作大作文高分范文：食品广告要禁播?为什么?
Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned in the same way as the cigarette, advertising is banned in many countries. To what extent do you agree or disagree?
雅思写作话题指导
这是一道典型的agree or disagree题目。题目本身存在因果逻辑。因此可以根据该因果关系解题。选取思路是disagree。
第一段：Introduction;
Nowadays, modern people are not only satisfied with a great variety of delicious food but obsessed with overeating as well. There exists a common voice that the advertising of some certain food contributing to this annoying phenomenon should be banned, but I doubt it.
第二段：Concession and Refutation: 的确，禁止某些食物的广告会减少人们了解到这些产品…………然而这真的会减少人们对该类型食物的食用吗?
Confessedly, the ban can shield people from the heavy exposure to the advertising of certain food products. Since advertising, people’s major access to the information of new food products, always takes advantage of multimedia method to exaggerate and beautify products. Stimulated and encouraged by such kind of advertising, people usually feel it difficult to resist the temptation of nice food. If not influenced by the advertising, people will probably enjoy a well balanced diet and overeating will be avoided. But wait a second, does food advertising really have so great power of persuasion? If without such advertising, will people really be not troubled by overeating? The answer may be negative.
第三段：有广告不一定会overeating;
One reason is that the advertising of certain food may not lead to overeating. 生活中充满了广告，并且都拍得很有意思。这样人们往往把广告当成娱乐方式，不太会因此狂吃。况且，即使没有广告，人们也不见得就不会狂吃。
第四段：cigarette广告禁止，不一定nice food广告也要禁止;
In addition, the ban of smoking is not the grounds of the ban of certain food advertising. 烟草和食物不同，吸烟影响他人，狂吃对他人无害。且禁烟广告也未见得解决了吸烟问题。那么在禁止某些食物的广告意义何在呢?
第五段：Conclusion;
As the prohibition of certain food advertising cannot address the issue of overeating, it is not necessary to ban it.
雅思写作参考范文：
The rise in the crime rate in recent years has stimulated public to rethink the cause of criminality. Some people take the position that social environment and wealth may be the two influential factors while many other people maintain that someone is bound to be a criminal. Personally, I side with the former position but go against the other one, meanwhile, whether to commit a crime is highly depend on personal choices,
Circumstance is a parameter of importance which will considerably affect crime rate. Very few people will commit a crime in an environment- friendly country with a sound welfare system. For example, every individual in Switzerland owns a gun but the crime rate is extremely low, this is mainly because Switzerland is a harmonious and wealthy country. Besides, it is a fact that crime rate will change along with social circumstance. For instance, during the American Great Depression, there is an obvious increase in theft and robbery. When business is depressed, many unemployed people will choose to offend for survival.
The other view, some people are born criminals, seemingly does not hold water. There is no doubt that some criminals have genetic character flaws. However, it not only means people with criminal genes tend to but will not always do a crime. Their potential anti-social behavior is avoidable if they are given enough care and attention.
My opinion about the issue is that criminality is a personal behavior. Some well-educated people are going to be hackers to conduct Internet economic crime in some developed countries like America. They are not poor or naturally offensive. In fact, they just want to show their ability and high intelligence. By comparison, people who live in a country with social unrest will not necessarily commit a crime. Instead, most people used to work hard and enjoy their life.
To summarize, nobody is a criminal by nature. Social environment is a significant but not determining factor to crime. Criminals rely on personal behavior to a high degree.
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