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外贸函电写作原则

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  外贸函电是建立对外贸易关系和外贸往来的重要手段。外贸函电不同于普通信函,有其语言、内容、态度、格式方面的文体独特特点,也要学习跨文化交际常识。接下来小编为大家整理了外贸函电写作原则,希望对你有帮助哦!

  一、Courtesy 礼貌

  语言要有礼且谦虚,及时地回信也是礼貌的表现。

  例如:

  We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.

  You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.

  二、Consideration 体谅

  写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。

  例如:

  “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比 “We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.” 要好。

  三、Completeness 完整

  一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。

  四、Conciseness 简洁

  (一)避免废话连篇:

  例如:

  1.We wish to acknowledge receipt of your letter...可改为:We appreciate your letter...

  2.Enclosed herewith please find two copies of...可改为: We enclose two copies of...

  (二)避免不必要的重复:

  (三)短句、单词的运用:

  Enclosed herewith----->enclosed

  at this time----->now

  due to the fact that----->because

  a draft in the amount of 00----->a draft for 00

  五、Clarity 清楚

  意思表达明确,要注意:

  (一)避免用词错误:

  例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.

  此处bimonthly有歧义:可以是twice a month 或者once two month.故读信者就迷惑了,可以改写为:

  1.We have two direct sailings every month from Hong Kong to San Francisco.

  2.We have semimonthly direct sailing from Hong Kong to San Francisco.

  3.We have a direct sailing from Hong Kong to San Francisco.

  (二)注意词语所放的位置:

  例如:

  1. We shall be able to supply 10 cases of the item only.

  2. We shall be able to supply 10 cases only of the item.

  前者则有两种商品以上的含义。

  (三)注意句子的结构:

  例如:

  1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.

  2.We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.

  六、Concreteness 具体

  七、Correctness 正确

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