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大学商务英语阅读教程

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  下面是学习啦小编整理的大学商务英语阅读教程,希望对大家有帮助。

  基本信息

  出版社: 复旦大学; 第1版 (2005年9月1日)

  平装

  开本: 0开

  ISBN: 7309046978, 9787309046977

  条形码: 9787309046977

  商品尺寸: 23 x 17.1 x 0.8 cm

  商品重量: 281 g

  品牌: 复天文化

  ASIN: B0011CIM6K

  内容提要

  本书是适用于高等院校商务专业的教材,也可作对外商务从业人员及英语爱好者自学之用。

  编辑推荐

  《大学商务英语阅读教程》系商务英语教材系列之一。提高阅读能力是当今英语学习的重点,也是英语实践的迫切需求。本教材精选了英语国家经济和商务类的著名文章,配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解,内容涵盖商务英语涉及的主要领域,如经济学、国际贸易、市场营销企业管理、投资、证券、保险广告等,兼具理论性和实用性。

  目录

  Unit One Finance

  Intensive Reading

  Passage1 When Bankers Bets Go Bad

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 CarlyleGroup's Asian Invasion

  Words&Expressions

  Notes

  Passage2 Why the Dollar Is Blooming Again

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 How Banks Pretty up the Profit Picture

  Passage2 Thai Stocks:What Goes Up

  Passage3 Inventing to Order

  Passage4 It s an Office Party in Hong Kong

  Reading Skills逻辑篇

  Unit Two Hum an Resource Management

  Intensive Reading

  Passage1 China s Problem of Labor

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 No Prizes for Runners-up

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)

  Words&Expressions

  Notes

  Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)

  Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)

  Passage3 Case Study:Is There a Nice Way to Fire Your Employees?

  Passage4 Hold that Body Count!

  Reading Skills快速阅读

  Unit Three Marketing

  Intensive Reading

  Passage1 Celebrity Endorsements as a Strategy

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Passage2 Challenges in Global Advertising and Promotion

  Words&Expressions

  Sentence Explanation

  Notes

  Background Information

  Extensive Reading

  Passage1 Advertisement

  Words&Expressions

  Notes

  Passage2 Marketing to Latinos and African Americans

  Words&Expressions

  Notes

  Extracurricular Reading

  Passage1 Advertising on the Web:Companies Grab the BrassRing

  Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:

  TheRise ofCorporate Branding

  Passage3 Offering Guarantees to Promote Sales

  Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool

  Reading Skills长难句分析篇

  Unit Four Management

  Unit Five Trade

  Unit Six Global Economy

  附录:常用商务英语词汇表

  参考文献

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