大学商务英语阅读教程
下面是学习啦小编整理的大学商务英语阅读教程，希望对大家有帮助。
基本信息
出版社: 复旦大学; 第1版 (2005年9月1日)
平装
开本: 0开
ISBN: 7309046978, 9787309046977
条形码: 9787309046977
商品尺寸: 23 x 17.1 x 0.8 cm
商品重量: 281 g
品牌: 复天文化
ASIN: B0011CIM6K
内容提要
本书是适用于高等院校商务专业的教材，也可作对外商务从业人员及英语爱好者自学之用。
编辑推荐
《大学商务英语阅读教程》系商务英语教材系列之一。提高阅读能力是当今英语学习的重点，也是英语实践的迫切需求。本教材精选了英语国家经济和商务类的著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。
目录
Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills逻辑篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)
Words&Expressions
Notes
Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)
Passage2 Organized Labor Revival(PartⅡ:Union Revival，True or Not?)
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速阅读篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills长难句分析篇
Unit Four Management
Unit Five Trade
Unit Six Global Economy
附录:常用商务英语词汇表
参考文献
